Demographic Report

The Demographic report can be used to analyse variances in the results for key metrics like Review Ratings, NPS and sentiment scores in guests with different home languages or from different countries.

This can be a useful tool for Marketing Managers to look for target markets to explore; for Operational Managers to identify satisfaction trends based on the type of guests that stay; or for a Customer Success team to identify ideal guest insights — for example, which guests are most likely to leave a high rating or recommendation.

 

If you would like to delve into even deeper insights about your guests, the data can be displayed, in a table format which easily depicts, highlights or emphasizes patterns and anomalies in guest trends.

How to find your Demographic Reports

  1. Log in to your GuestRevu account at https://my.guestrevuapp.com/ 
  2. Select the property that you would like to see the Demographic data for
  3. Click on Reports > Demographic

    menu demographic
  4. From the dropdown, you can select to view data segmented by either Country or Language

Demographic Report by Country

 

The Demographic by Country report shows the total number of reviews, average review rating, average Net Promoter Score and average Sentiment score by each Country based on the pre-selected date range. Learn more about date ranges

 

You can also filter either by Address Country, meaning that you’ll be looking at the country that the guest has left in their address, or by Nationality, where guests may have provided details of their home country. This means that a French guest who happens to be staying in the USA for a year may have an address in the USA, but be of French nationality, and the data can be filtered accordingly.

demographic report - nationality

Below the scores, you will find a further breakdown of responses by Country in an interactive world map. Moving or hovering your mouse over each country will display a pop-up with the total number of responses and the average scores as detailed above in the table view.

demographic report - country

By using the Shift key and clicking on two or more countries on the map, you can compare these two countries in column chart below:

The selection of the two countries will change the colour of the countries from blue to green to easily show your selection

In this example, the comparison is set to show the United Kingdom and Australia:

demographic report - comparison graph

Demographic Report by Language

 

As with the Demographic Report by Country, the Language Report will also show the Total Reviews, Review Rating and Net Promoter Score. The way these scores vary by language is depicted for easier analysis in a number of charts and a table. Navigate to the Language report by either using the left menu or by selecting Language from the top tabs.

demographic report - country language